Experienced account leadership, rooted in sound strategy and creative collaboration
FOR THOSE WHO NEED WATER TO BREATHE
Decades of community marketing in the Southeast helped position Costa as the best sunglasses for anglers. But new corporate leadership had aspirations for the brand that couldn't be achived by relying solely on the fishing community. So to truly become a national name, Costa's first brand campaign had to broaden its appeal to welcome in new water lovers while still respecting its fishing heritage. So after thorough consumer research, we built a laser focused media plan to target Costa's audience and increase national brand awareness.
Half magazine, half catalog. The YETI Dispatch transformed direct mail into a printed brand experience to engage customers with stories of the wild and the gear that fuels them.
An ocean free of plastic would be a sight worth seeing. Costa partnered with Bureo to make sunglasses from discarded fishing nets, and prevent more plastic from getting into the ocean.